Events and Press Releases

Sunlife’s Kaakbay Can Be Your Lifetime Financial Partner

What is a lifetime partner?  According to Google, a lifetime partner is someone who is your trusted companion, someone you can rely on at all times.  Finding your lifetime partner varies from situation to situation.  Some find their lifetime partner as early as their teenage years, some find their lifetime partner when they reach their senior years.  But whatever the circumstance and whenever the time maybe, it is inevitable that we will find our lifetime partner in this lifetime.



Sunlife Financial recently launched “Kaakbay”, an effort geared towards renewing its commitment to becoming the Filipinos’ lifetime financial partner.  Its purpose of providing its clients a lifetime financial security, which Sunlife has been doing since it introduced life insurance in the Philippines in 1895.


In line with this, a new campaign called “Kaakbay: Stories of Lifetime Partnerships” will be introduced by Sunlife Financial.  Kaakbay videos will feature stories lifetime partners of Piolo Pascual, Inigo Pascual, Enchong Dee, Matteo Guidicelli, and Charo Santos Concio.  The videos and campaign will show how their lives were made brighter with the help of their respective lifetime partners who believed in them, supported them, and inspired them.



This campaign of Sunlife aims to encourage Filipinos to find their lifetime partner who will help them shine to their full potential.  These Kaakbay videos will be posted on Sunlife’s Youtube channel, @SunLifePH, with a new one premiering every week beginning July 13, 2019.  Those who will watch the videos will have chance to win a trip for 2 to Singapore by sharing their own stories of lifetime partnership on @SunLifePH on Youtube or facebook.



SunLife’s mission has been to provide its clients with financial security as it pioneered life insurance in the Philippines 124 years ago.  Brand ambassador Piolo Pascual has considered SunLife his lifetime financial partner that has helped him every step of the way.  How about you?  Who is your lifetime partner?

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